Designed for advertising assignment. To create a brand – foods sector specialized in jam production. This logo creation is a solution for marketing strategy for this company. Project activity included desktop research, exploration of potential packaging logos, production consultancy and the final step design in the computer.
Actually this task is all about knowing your Target Market & Target Audience. So here is a few of the notes I wanna share.
Target Audiences – Your target audience are the individuals, groups, communities and bodies of decisionmakers who can influence your target. Your target is the individual or individuals who have direct decision-making power over the issue your organization is working to address.
Target Market – is a business term meaning the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socio-economic grouping, or any other combination of demographics. It is generally studied and mapped by an organization through lists and reports containing demographic information that may have an effect on the marketing of key products or services.
I think the border should be remove, what do u think?