Just now I attended my copywriting class and my dear lecturer asked if anybody have any books to order for copywriting collections in our uni. library. So here’s mine to suggest.
The Advertising Concept Book is designed primarily for students (and teachers) and provides a well-structured and complete course on advertising, including several exercises that students can try. The book works through the entire process from basic tools, to strategy and campaign executions across all media – print, TV, ambient, interactive, radio and integrated campaigns.
Caffeine for the Creative Mind, 250 Exercises to Wake Up Your Brain
For any designer or creative type who wants to quickly limber up their imagination on a daily basis, Caffeine for the Creative Mind helps readers get into the creative zone, from which all their best work springs. Packed with 15-minute simple and conceptual exercises, this guide will have readers reaching for markers, pencils, digital cameras, and more in order to develop a working and productive creative mindset.